One style / 600 units / 60-day window
Sold out at full price. And still short $12,412.
A $58 sports bra at a national activewear brand. Launched July 7. All four sizes sold out at full ticket, none of it on markdown.
32
Days for Medium to go. All four sizes cleared at $58.
74%
Share of 60 days of demand the 600-unit buy covered.
$12,412
Demand the size run could not serve. $34,800 realized against $47,212 supported.
The size run
Daily rate extended to 60 days, held at 85% of sales
| Size | Units | Days to sell out |
Units per day |
Revenue realized |
Bought at 85% |
Revenue at 85% |
Unmet demand |
|---|---|---|---|---|---|---|---|
| S | 150 | 33 | 4.5 | $8,700 | 232 | $13,456 | $4,756 |
| M | 200 | 32 | 6.3 | $11,600 | 319 | $18,502 | $6,902 |
| L | 150 | 45 | 3.3 | $8,700 | 170 | $9,860 | $1,160 |
| XL | 100 | 55 | 1.8 | $5,800 | 93 | $5,394 | $406 over |
| Style | 600 | 55 | $34,800 | 814 | $47,212 | $12,412 |
Where the curve broke
Small and Medium together were 9.4 points short
Share of the buy
Share of demand
25.0%
28.5%
S
3.5 short
33.3%
39.2%
M
5.9 short
25.0%
20.9%
L
4.1 long
16.7%
11.4%
XL
5.3 long
The next buy
Rounded to dozens. 864 against the 814 the rate supports
S240$13,920was 150 · $8,700
M360$20,880was 200 · $11,600
L168$9,744was 150 · $8,700
XL96$5,568was 100 · $5,800
Total864$50,112was 600 · $34,800
Medium is bought 41 units above the rate on purpose, so it is the size still on the floor when the style goes to clearance. XL is the only size that comes down.